Why is User Experience Design so Hard to Get Right?


WDF agency

23 Mar, 2023
The average attention span of humans had dropped from 12 seconds to 8 seconds. This is 2 seconds less than the attention span of a goldfish. In a highly competitive market, you must ensure your product is worth your user’s attention. How do you achieve that? Start by curating a smooth user experience.

The primary concern of UX design is how the product feels. There is hardly a single right answer to a given design problem. That's why it is important to explore many different approaches to resolve a user issue - a logical flow of the product from one step to another.

But user experience does not depend only on how the product is designed. There are other aspects as well that make UX design more challenging. This includes the user and the situation where they use the product.

Users are different.

Every user has different needs and expectations. Somebody can find the product while others may face difficulties. And on top of that you can't forget the past experiences of the individual user and his tendency to compare it. And, of course, different users have different goals and that's while they could use your product in different modes.

If only there would be a way to design the users, but unfortunately, there isn't.

With different users, there are different situations.

As mentioned earlier, the user experience of a product is often influenced by the context in which it is used. The situation in which a product is used can go beyond the design concept and can determine the user's expectations of the product.

While there are several ways to create a great first-time user experience, the more people use a product, the more emotionally attached they become, leading to a positive user experience. Therefore, it's the situation that majorly influences the user's behavior and experience with a product.

And there goes UX

When we create a product or service, we often have a specific type of user experience in mind. However, users may not always appreciate it the way we intend. It's impossible to predict what users will expect or how they'll use our product in different situations.

Instead, a more practical approach is to gather data, analyze it, and understand how users might react to our product. We can then design the user experience accordingly, based on user behavior, requirements, and market trends. Our goal as designers is to design for the experience that users will actually have.

It's important to remember that the effectiveness of a design depends on the context in which the product will be used. Users' knowledge and analytic skills, shaped by their prior experience, are also crucial. While advertisements are designed to create a certain user experience, success depends on many other factors such as emotion, fun, motivation, usability, and user engagement.

Understanding the UX

Designing for a great user experience requires a deep understanding of UX, and to do that effectively, you must consider the various factors that impact users' emotions. One of the critical elements to keep in mind is the usefulness of the product or service. If a product or service is not useful, then it will not be successful, no matter how well it is designed. It is essential to ensure that the product provides genuine value to the user.

Another important aspect of UX is usability . This factor refers to how easily users can interact with the product. A product that is difficult to use will likely lead to frustration and dissatisfaction among users.

Accessibility is also a key component of UX design. A product that is inaccessible to some users may limit its potential audience, and therefore its success.

Credibility is another essential factor to consider. A product or service that appears untrustworthy or unreliable will not be well-received by users. It is essential to establish credibility by providing accurate and reliable information about the product or service.

Desirability is also a crucial component of UX design. A product that is aesthetically pleasing and desirable to users is more likely to be successful. The product's design should be visually appealing, easy on the eyes, and should evoke positive emotions in users.

Lastly, the value of the product or service is crucial to a great user experience. Users must perceive the product as valuable, worth their time, and money. A product or service that provides a unique and compelling value proposition is more likely to succeed in t he market.

Understanding users

And, of course, you have to understand your users. You can do it in many ways - Interviewing users, surveys, direct feedback and observing market trends .

Factors that you need to consider when designing for UX include:

  • What are your users’ needs?
  • How do they respond to a product/service similar to yours?
  • What is missing?
  • How can you address it?
  • How are users likely to respond to your product under a given situation? (explore your options here)

The goal of designing a product or service

Designing a product or service can be an exciting process, but it's important to remember that the user experience should always be at the forefront of your mind. Unfortunately, many designers make the mistake of starting the design process without fully understanding the user experience.

To create a positive user experience, it's important to focus on user flows that have clear objectives. This means understanding what your users are trying to accomplish and designing a product or service that supports those goals. Information architecture and design are certainly important, but they should always be in service of the user experience.

Ultimately, the goal of designing a product or service is to give users what they want and more. To achieve this, it's important to exceed their expectations. You want to create an experience that not only meets their needs, but also leaves them feeling astonished by your efficiency. If you can create an experience that makes users think, "Wow, this is the best application I've ever used!" then you know you're on the right track

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