Industry insights

Digital trends for 2023

Our job as digital experts is to look ahead. We keep an eye on the latest technology news and think about the new technology trends that will shape our digital world over the next 12 months. We've gathered the latest market data and identified the trends that are expected to shape the digital transformation strategies of leading businesses in 2023. So you can stay ahead. In our article, find out what technologies are gaining the most traction and what are the most important trends business leaders should be prepared for?

1. Web3 in 2023

Let's start with the obvious. Web3 is nothing new, but it will shift significantly in 2023 as companies create more decentralized products and services.

For example, we currently store everything in the cloud - but if we decentralize data storage and encrypt that data with blockchain, not only will our information be more secure, but we'll have innovative ways to access and analyze it.

2. All about AI

Artificial intelligence is already everywhere. People using it to generate avatars, portraits, photos, birthday wishes, logos and even web designs. It can help even with coding. Although it has its flaws right now, it learns really fast. And in 2023 it can become real in business.  No-code AI, with its easy drag-and-drop interfaces, will enable any business to leverage its power to create more intelligent products and services.

3. Low/no-code tools

Alongside with AI there'll be other low/no-code tools that will speed up transformation. During the pandemic the need for IT teams was huge. In 2021 alone, there was an average increase of 40% projects IT was asked to deliver. To speed up innovation within the organization, business technologies need tools to self-serve the digital capabilities IT provides. IT will need to roll out low/no-code tools across the organization that will give non-technical users the ability to drag and drop digital capabilities and data so these teams can automate processes and create new services on their own.

4. Rise of the automation

According to Deloitte, 53% of organizations have already started implementing robotic process automation (RPA) and that’s expected to rise to 72% over the next two years. But many automation use cases are isolated and serve a single or limited purpose, which creates governance issues and limits scale.

In 2023, we’ll see that leading organizations will move away from isolated pockets of automation to more strategic, enterprise-wide automation or hyperautomation initiatives.  Gartner forecasts that by 2024, hyperautomation will allow organizations to lower operational costs by 30%. Amid rising economic uncertainty, hyperautomation will accelerate digital transformation and drive efficient growth to help organizations better navigate the disruption.

5. Sustainable technology

We've already mentioned green technologies. One of the biggest challenges the world is facing right now is putting the brakes on our carbon emissions so we can tackle the climate crisis. Given that our world is increasingly built on software, IT strategies are critical when it comes to meeting sustainability goals set by governments and businesses. Ninety percent of technology leaders recognize sustainability as a key IT objective in their organization today and expect budgets to increase by 10–20% over the next three years.

Organizations will increasingly realize that data-driven insights and improved integration across supply chains help deliver business value through more efficient and sustainable ways of working, which support the global effort to reduce carbon emissions.

6. Metaverse

Augmented reality (AR) and virtual reality (VR) technology will continue to advance. Good area to watch is the work environment in the metaverse. Microsoft and Nvidia are already developing metaverse platforms for collaborating on digital projects.

Companies are already using metaverse technology like AR and VR to conduct training and onboarding, and this trend will accelerate in 2023. Consulting giant Accenture has already created a metaverse environment called the Nth Floor. This virtual world features replicas of real-world Accenture offices, so new hires and current employees can carry out HR-related tasks without needing to be present in a physical office.


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