All you need to know about MVP development

The startup scene has become the talk of the town in recent years, with success stories of companies like Uber, Airbnb, and Instagram making headlines across the globe. However, behind the glamour and fame lies the harsh reality that for every one successful startup, there are 99 which fail. Many people are lured in by the promise of success and the idea of being the next big thing, without realizing the amount of work and dedication that is required to turn an idea into a viable business. In this article, we will explore the process of building an MVP (Minimum Viable Product), which is the first vital milestone for any successful startup.

What is an MVP in software development?

MVP stands for Minimum Viable Product, which is the most basic version of a software product that can fulfill the most substantial customer needs. The concept of MVP software development has become increasingly popular in recent years, as it helps companies avoid common mistakes, test hypotheses, and discover target audiences and markets.

After the MVP is developed and released, the company can perform a series of iterations based on product performance analysis, testing the software on the real market to gauge demand and make necessary improvements. This process helps companies avoid high financial and business risks while realizing the true market potential of their product.

Benefits of MVP development

One of the most significant advantages of MVP development is that it requires less time and money than a complete product. By focusing on the most essential features of the product, companies can save on resources and launch their product to the market quickly.

Risk minimization

Another significant benefit of MVP development is risk minimization. By testing the idea's potential with a minimum viable product, companies can understand its real market potential without high financial and business risks. This process can save startups and businesses from unwanted problems and help them realize their ideas with minimal risks.


By releasing a viable product that fulfills users' needs, companies can start monetizing their product from day one, reinvesting profits for further upgrades and functional additions. This approach helps companies become less dependent on investors and achieve more financial independence.


MVP development can also make it easier to raise investments. Investors want to see proof that an idea is in demand and has a business plan worth investing in. With a live product and real data, companies can show investors that their idea is viable and has the potential to succeed.


Finally, MVP development helps companies test their ideas on the real audience and receive feedback from real users. This feedback is extremely valuable in creating a successful product, and further updates and improvements can be made based on real-world data rather than hypotheses.

MVP development process: step-by-step

MVP development process, the equivalent of the "trial and error" phase of software development. Let's break down the process step-by-step, shall we?

1. Discovery phase

This phase is crucial, not only to avoid going broke during development but also to find that elusive "product-market fit." So, sorry to burst your bubble, but you can't just skip it to save time or money. Any decent agency worth their salt will start with the discovery phase. It's like trying to build a house without a blueprint - not a good idea. During this phase, we dig into your idea, explore the problems your product will solve, analyze the market potential, and identify your target audience. We also test hypotheses, prioritize features, and define the MVP feature list and product roadmap.

2. MVP Design and Development

Once we've done our homework, it's time to roll up our sleeves and get to work. We start with building a prototype to test user interaction, create task scenarios, and find testing participants. We don't recommend implementing complex design solutions or graphics at this point; instead, we focus on creating an intuitive, user-friendly app. Once we've tested and tweaked our prototype, we move on to full-scale development.

3. Release and Promotion

Okay, now it's showtime! We recommend a soft launch to a limited part of your target audience to reduce risks associated with product release. While your early adopters are onboard, monitor feedback, improve usability, and test monetization strategies. Marketing your MVP can be a daunting task, but there are several approaches you can take, from targeted ads and influencer collaborations to social media and community building. The goal is to create a buzz around your brand and product.

4. Tracking

After you've launched your MVP, it's essential to track its performance to gauge user engagement and test new hypotheses or features. User feedback is the most important parameter to monitor at this stage, along with website traffic, conversions, registrations, signups, the number of orders and paying users, social media subscribers, and engagement. You should also keep an eye on your customer acquisition cost (CAC), customer lifetime value (CLV), and churn rate.

5. Further Iterations and Continuous Support

If your MVP performs well or exceeds your expectations, congratulations! But this is just the beginning. We recommend a continuous development cycle until your product becomes a complete software solution. This process involves testing new hypotheses, adding features, and improving usability. In other words, it's a never-ending journey, but a worthwhile one. After all, Rome wasn't built in a day.

So, there you have it, the MVP development process in a nutshell. It may not be a fairy tale ending, but it's a proven approach to creating successful software products. Just remember, there's no shortcut to success.

Mistakes of MVP development

Let's talk about why so many startups hit the brakes before they even start the engine on their MVP development. Pay close attention to these mistakes and steer clear of the same pitfalls.

Invest everything to launch an MVP

One of the most common and fatal mistakes is throwing more than 80% of your budget into MVP development. This typically happens when there's no solid business approach, no foresight into the future, and a lack of long-term planning. Building an MVP is just the beginning of your product journey, which must be followed by marketing, promotion, support, maintenance, and further development.

Neglecting analysis and planning

Skipping the idea discovery phase usually results in underestimating the amount of investment required and taking on high risks. Additionally, the budget tends to get eaten up during MVP development due to multiple tweaks in functionality and requirements.

Forgetting about monetization

Any startup is a business, and the ultimate goal of any business is to make money. So, if your business model doesn't generate revenue, it's useless.

How to build an MVP: what else you need to know

Develop a scalable MVP, start with clean and concise code from the beginning, and use an architecture that can be evolved and scaled. Follow SOLID principles and use patterns in reasonable quantities. Analyze the tools and libraries you plan to use so that you don't get caught with outdated technologies after the MVP's release, hindering further development.

Be pragmatic and a bit pessimistic about your ideas and potential investments. Focus on data, process, and users. In summary, a successful product always requires thorough analysis, product planning, profound technology expertise, and user-centricity.

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